Novelty / Curiosity-Driven Ad

Great for building customer intrigue and sticking out in the feed.

Create a static winning ad with solid background that pops against platform feeds to invoke novelty bias. Inside, showcase a surprised or intrigued customer discovering the product on a transparent background — facial expression communicates reward prediction error. The headline presents a pattern-interrupt question (“Why Is Everyone Switching to This?”) to create cognitive dissonance. The CTA button beneath reads Discover Why to close the curiosity loop. Replace reviews with a social buzz tag (“Trending Now Across Feeds”) to harness bandwagon effect. Three benefit icons product related.

Prompt for this playbook

Examples