Before/After Angle

What is a before/after angle?

A before/after angle in advertising showcases the transformation achieved through a product, emphasizing the change or improvement it brings.

How can I design a before/after ad?

You can design a before/after ad using a split-screen layout or through a comparison overlay, clearly highlighting the contrast in product effectiveness.

What types of products work well with this format?

Products that show visible improvements, such as beauty items, fitness programs, or home goods, are ideal for before/after advertising.

How can I best highlight the contrast in my ad?

Use clear images, bold headlines, and persuasive subtext. Ensure the before and after sections are visually distinct.

Is this ad style effective for social media?

Yes, before/after ads are highly engaging and can capture attention on platforms like Instagram and Facebook due to their visual impact.

What should I include in the subtext?

The subtext should reinforce the benefits of the product and elaborate on the transformation showcased in your images.

Are there specific design tips for split-screen layouts?

Use bold contrasting colors, maintain a clear focal point, and ensure the images are of high quality to enhance visual appeal.

Can I use this template for male transformation products?

Absolutely! While aimed at female products, the before/after angle can be effective for male transformations too. Just adjust the design focus.

What tools can I use to create these ads?

Tools like growthub can help you create dynamic before/after imagery.

Is there a specific audience for this ad style?

This style generally appeals to an audience seeking transformation success stories, such as beauty enthusiasts, fitness buffs, or lifestyle consumers.