# Give your Character brand direction

Use a Brand Kit to keep approved voice, assets and messaging available to the work.

Canonical: https://www.growthub.ai/f/docs/context/brand-kits

![Illustrated Growthub guide: Give your Character brand direction. Use a Brand Kit to keep approved voice, assets and messaging available to the work.](https://www.growthub.ai/help-center/guides/context--brand-kits.webp)

## Prepare the kit

Use the Brand Kit controls to add the approved brand information and assets for this client. Prefer current logos, product images, messaging and required copy. Tell the Character which kit to use for the task.

A reference image can guide a composition. It should not silently replace your approved product facts or introduce unsupported performance claims.


## Check the creative result

1. Choose the intended kit and the current approved material.
2. State the format, audience and specific deliverable.
3. Identify any exact copy, disclosure or asset that must stay unchanged.
4. Review the produced image and copy against the kit.
5. Save the accepted result in the named destination and preserve the source references.

## Improve the direction

Use specific feedback: change the hierarchy, preserve the product truth or revise the wording. Keep approved facts separate from proposed creative ideas. A creative being saved does not mean it is approved for publishing.

- [See a creative example](https://www.growthub.ai/f/docs/examples/creative)

## Keep going
- [Create and review a branded creative](https://www.growthub.ai/f/docs/examples/creative)
- [Attach the sources behind your work](https://www.growthub.ai/f/docs/context/sources)

Support: success@growthub.net